Key Ways to Market Your Dropship Store
When starting your online dropshipping business, it is absolutely crucial to market your ecommerce store in order to be successful. With no marketing, you will have no business. I have outlined some key ways you can market your new dropship store below.
Good Store Design
One of the best ways to gain a consumer’s trust and make it easier for them to convert into a customer is investing in a good store design. Depending on your ecommerce platform, you can purchase premium themes to elevate the look and feel of your website. By having a professional, easy-to-navigate site, you are likely to make more sales.
Search Engine Optimization
Search Engine Optimization (SEO) allows your ecommerce store to be seen on search engine results pages. The better your SEO strategy, the higher you will appear on the page. As you can imagine, this can greatly influence the traffic influx to your online store. I recommend enrolling in free SEO courses to learn the ins and outs of how to optimize your website and products to have better SEO. You can also utilize Google Ads for paid search results.
Email Campaigns & Opt Ins
Email marketing is absolutely essential in order to grow your dropship business. You can begin by adding a newsletter opt in on your website on your front page, a pop up and in your checkout process. By obtaining visitors’ and customers’ emails, you can now build email campaigns in order to gain their business or earn repeat customers. You can tailor email campaigns around certain holidays, time of the year, sales, abandoned checkouts, etc.
Start a Blog
A great way to help boost the SEO of your online store and gain new visitors is to start your own blog. It is important to remember that you blog must have VALUABLE content. Quality over quantity is key here. By having an online store, consumers expect you to be experts in your product niche industry of choice (whatever you are selling), so having a blog on different topics regarding your industry is a great way to build trust.
Social Media
It should be given that social media goes hand-in-hand with online businesses. By having an effective social media strategy, you can drive even more traffic to your ecommerce website. By building up a following on social media and utilizing the different platforms’ advertising tools, you can increase your sales and gain loyal customers. You can also host contests and giveaways to help build your social media following.
Affiliate Marketing
Affiliate marketing is one of the most popular ways to grow your online business and gain traffic for your website. By partnering with influencers in your product industry, they can help steer their audience to become your customers. A lot of people do affiliate marketing over social media where they can promote your online store while getting something in return. This has been one of the best and proven ways to increase your social media following as well.
Sponsor Local Events
Another great way to market your new online store is to get involved with local events. Do research to find events in your area that allows vendors and with an audience who would have an interest in your products. You can bring products to your booth/table and pass out coupons to use towards your online store. Not only can it help boost your sales, but it can also just get your name out there to those who may visit your site in the future.
Get Active on Forums
Sign up and become active on forums within your online store’s industry. You can add your website and brand to your signature and avatar in the majority of online forums, and by doing so while answering questions and giving tips, you can help drive traffic to your store. You can easily become a trusted expert in your industry, which will make other forum users interested in your brand and potentially loyal customers.